Digital Impact
Click here to see what makes GenderCool so special (2 min)
The GenderCool Project (GCP) is a life-changing, nonprofit focused on replacing people’s often misinformed opinions with real, positive experiences meeting transgender and non-binary youth who are thriving. Our digital strategy effort spans all touchpoints and is a critical driver of our meteoric success since launching on the TODAY show in 2018.
We tell the stories of a cadre of extraordinary, passionate young people — our Champions — who are leading the conversation about gender. We’re passionate about creating content that is engaging, humanizing, exclusively positive, and downright delightful. It’s the kind of inspiring stuff you’d be proud to share with your co-workers on Linkedin, your pals on Instagram – and especially your parents or neighbors, who might never have met a transgender or non-binary person.
It’s the kind of story-telling that has people talking. GCP’s digital effort has informed and amplified numerous national features, including the TODAY Show, A&E, NOW THIS, Rolling Stone, New York Times, USA Today (front page), Forbes, CNN, People Magazine, ABC News, NBC News, Seventeen, Teen Vogue, Axios, Yahoo Life, Washington Blade, and The Huffington Post.
Quite literally, our stories are saving lives. We all know the grim statistics for transgender and non-binary youth who find themselves without the support of family or community. For millions of kids, GenderCool serves as a peer group and surrogate family. For millions of parents – and indeed, the majority of our followers are women age 35-44 – we provide answers that are radically changing family dynamics. For classrooms, libraries, workplaces, and town squares across the globe, we are transforming culture in real-time. While our digital work reads as light and love, know that our social mandate and marketing strategy is brass tacks all the way.
Click on any of the links below to see our epic joyride to the White House and beyond.
Website Facebook Linkedin Twitter Instagram Vimeo
Ed Tech Projects
I’ve helped launch three award-winning social impact startups: Youtopia, a MacArthur-winning plug-and-play gamification platform that gives teachers and managers the tools to organize, track and report on positive behaviors; Forgoods, a geo-tracking app that rewards volunteerism and shopping-local with goods and services; and Dabble Kids, an instant booking platform that connects families with camps, classes, and enrichment activities.
Under the banner of NPN, I built the nation’s first and only interactive citywide map of schools, camps, and enrichment providers. Launch demo.
Snazzy websites for cool people.
• AstroGibor.org
• DrMarilyn.org
• DoctorJess.org
• BlackInkOps.com